Free Tools
Sharpen your strategy.
Use the tools.
Eight free tools built around one idea — that the best marketing decisions are made by humans who understand the numbers, the strategy, and the direction. No sign-up required to start.
All Tools
Pick a tool.
Start immediately.
Every tool opens on its own dedicated page. No popups, no gates, no friction. Use it, share it, bookmark it.
The Human Premium Audit
A 10-question self-assessment that calculates your Obsolescence Risk Score and places you in a Zone — Green, Amber, or Red. Find out exactly how much of your professional value is protected from automation.
Agentic AI ROI Calculator
Input your salary, industry, and the AI tools you currently use. See how much Human Premium value you are leaving on the table — and how the Director Framework from page 88 increases your strategic worth.
The Analog vs Digital Writing Lab
Paste any AI-generated marketing copy. The tool humanises it — adding analog friction, cultural nuance, and strategic hooks the AI missed. See Before and After side by side. The Final 5% Rule made interactive.
ROAS Calculator
Input your ad spend, revenue, and cost of goods. Instantly calculate your Return on Ad Spend, profit margin, and break-even ROAS — with a visual gauge showing whether your performance is poor, acceptable, or strong.
Marketing Audit Checklist
A 50-point interactive checklist across SEO, paid ads, social, email, analytics, and content. Get a channel-by-channel health score and an overall marketing health rating with prioritised next steps.
Facebook Ads Budget Planner
Input your target revenue, average order value, and expected conversion rate. Get your recommended daily and monthly ad budget, projected ROAS, and estimated cost per purchase — before you spend a single penny.
Customer Acquisition Cost Tracker
Input total marketing spend, new customers acquired, and average customer lifetime value. Get your CAC, LTV:CAC ratio, and an honest verdict on whether your acquisition economics are healthy, marginal, or unsustainable.
AI Marketing Prompt Library
50+ ready-to-use AI prompts for digital marketers — organised by use case: ad copy, SEO, email, strategy, analytics, and social. Search by category and copy any prompt in one click. Built for directors, not beginners.
Quality Score Explainer
Interactive explainer and calculator. See exactly how Quality Score affects your CPC, diagnose your weakest component, and get a personalised action plan to reduce your cost per click by up to 50%.
More tools coming
New tools added regularly.
Check back or follow along.
How it works
Free. No gate.
No friction.
Pick a tool
Every card links to a dedicated tool page. No account required, no email gate, no paywall — just open and use it.
Use it immediately
Each tool is built for instant use — enter your numbers, answer your questions, or paste your copy. Results in seconds.
Apply the output
Every tool produces a specific, actionable output — a score, a report, a recommendation, or a rewritten piece of copy.
Go deeper if needed
Each tool links to the relevant service, book chapter, or consultancy option if you want expert help applying the results.
From the book
Three tools built directly
from The Last Human Skill
The Human Premium Audit, the Agentic AI ROI Calculator, and the Writing Lab are interactive extensions of the book's core frameworks — the Red Zone system, the Director Framework, and the Final 5% Rule. Use the tools to experience the ideas. Read the book to understand them fully.
Need more than
a tool can give you?
Sometimes the numbers are fine — it's the strategy that's broken. That's where I come in.