Free Tool · ROAS Calculator
Is your ad spend
actually working?
Calculate your Return on Ad Spend, true profit after ad costs, break-even ROAS, and get an honest verdict on whether your campaigns are profitable — or just busy.
Revenue & Ad Spend
Revenue attributed to your ad campaigns in the period.
Total amount spent on ads in the same period.
What % of revenue goes to product cost? Leave blank to skip.
Just for labelling your results.
Full Profit Calculation
Revenue attributed to your ad campaigns.
Total paid to ad platforms (Meta, Google, etc.)
Total cost of goods sold for ad-attributed revenue.
Agency fees, fulfilment, platform fees, etc.
What ROAS do you need to hit?
How much you plan to spend on ads.
Your gross margin after COGS (revenue minus product cost).
The ROAS you are aiming for (e.g. 4 = 4x return).
Agency, tools, fulfilment, etc.
Revenue from ads
Ad spend
Profit after ad spend
Break-even ROAS
Break-even analysis
Minimum ROAS to break even
Revenue needed to break even on spend
Above / below break-even
Honest assessment
Want to improve these numbers?
Book a free 30-minute strategy call — I'll review your campaigns and tell you exactly what's holding your ROAS back.