About
Engineer. Strategist.
Author. Marketer.
I have spent my career doing things that don't obviously connect — until you realise they all do. Engineering discipline. Project management rigour. Research depth. Entrepreneurial instinct. And now, digital marketing strategy in the age of AI. Every chapter built on the last.
I came to the UK in 2023 with a single purpose — to understand digital marketing at the deepest level. I left with an MSc with Distinction from Robert Gordon University and a book on the future of human judgment in an AI-driven world.
Aberdeen, Scotland, UK
The story
A career built on
crossing boundaries
From hospital management systems in Pakistan to fighter jet procurement in partnership with American defence contractors — and eventually to digital strategy in the UK.
I started as a trainee engineer in Pakistan, then moved into deployment engineering for the largest hospital network in the country — managing complex systems across dozens of sites. From there I joined a private firm working in partnership with US defence contractor X-Technologies on procurement for the Pakistan Air Force.
In the UAE, I was part of something remarkable. Over several years, I contributed to some of the most ambitious infrastructure and hospitality projects in the region — Yas Marina Circuit, New York University Abu Dhabi, Abu Dhabi Mall, Bateen Marina Hotel, The Constellation Abu Dhabi, and Emirates Global Aluminium. Multi-million dollar projects. 20+ nationalities. Complexity at a scale most people never encounter.
Returning to Pakistan, I shifted toward research and leadership. I completed an MS in Project Management and joined SDPI — the 9th largest think tank in the world — as a consultant. I contributed to national research and sat across the table from C-suite executives at almost every major multinational operating in Pakistan.
During COVID, I built Sikhana Seekho — an online training platform for project management and corporate professionals across the UK, USA, Canada, Australia, Africa and beyond. It was my first real taste of digital entrepreneurship and it changed everything.
In 2023, I came to the UK. Not to start over — but to go deeper. I completed my MSc in Digital Marketing with Distinction at Robert Gordon University in Aberdeen, and I have not stopped since. Today I help businesses grow through strategy, paid media, SEO, and the intelligent application of AI — bringing every chapter of my career to bear on every client I work with.
Career timeline
Where I have been.
What it built.
Deployment Engineer — Hospital Management Systems
Managed deployment and systems engineering for the largest hospital network in Pakistan. Built a foundation in complex, high-stakes technical operations.
Pakistan
Engineer — Defence & Aerospace (X-Technologies Partnership)
Worked with a private firm in partnership with US defence contractor X-Technologies on Pakistan Air Force jet aircraft procurement and technical operations.
Pakistan
Senior Project Roles — Mega Infrastructure & Hospitality
Delivered multi-million dollar projects across Yas Marina Circuit, NYU Abu Dhabi, Abu Dhabi Mall, Bateen Marina Hotel, The Constellation, and Emirates Global Aluminium — working across 20+ nationalities.
United Arab Emirates
Consultant — SDPI (9th Largest Think Tank Globally)
Contributed to national policy research and consultancy. Engaged with C-suite leadership across almost every major multinational in Pakistan. Completed MS in Project Management.
Pakistan
Founder — Sikhana Seekho
Built and ran an online training platform for project management and corporate professionals — reaching students across the UK, USA, Canada, Australia, Africa, and beyond.
Pakistan (Global)
MSc Digital Marketing — Robert Gordon University
Completed a full MSc in Digital Marketing, graduating with Distinction. Worked on live briefs for Aberdeen Sports Village, Scots Radio, Our Union Street, and audited Patagonia's global marketing strategy.
Aberdeen, Scotland, UK
Digital Marketing Consultant & Author
Published The Last Human Skill — a book on strategic intuition in the age of agentic AI. Currently working with MSMEs on digital growth and open to senior marketing roles and consultancy engagements.
UK — Available Worldwide
Education
Academic credentials
that hold up.
MSc Digital Marketing
Robert Gordon University, Aberdeen
Graduated with Distinction — the highest grade awarded. Covered paid media, SEO, analytics, content strategy, and digital consumer behaviour. Completed live projects for real Scottish organisations.
DistinctionMS Project Management
Pakistan
Postgraduate research degree in project management. Applied directly to consultancy work at SDPI and multi-year infrastructure projects across the UAE and Pakistan.
PostgraduateEngineering Degree
Pakistan
Foundation in systems thinking, technical problem-solving, and structured analysis. The discipline that underpins everything that came after — from hospital IT deployments to marketing strategy.
EngineeringThe Last Human Skill
Published 2026 — Available on Amazon
A book on strategic intuition in the age of agentic AI. The thesis: AI handles execution. Humans must own strategy, judgment, and vision. Written for marketers, leaders, and anyone who refuses to be predicted.
Read on Amazon →How I work
What I believe
about this work.
These are not corporate values written for a website. They are what I actually bring to every client and every engagement.
Depth over speed
I have worked on projects that span years, involve dozens of stakeholders, and carry real consequences. That experience makes me slower to react and faster to understand — which is the right way round.
Strategy before tactics
Most marketing problems are not channel problems. They are clarity problems. I ask harder questions before recommending anything — because the right strategy makes the tactics obvious.
Human judgment first
I wrote a book on this. AI is a tool — an extraordinary one. But the direction, the judgment, the creative leap, the decision under uncertainty — that remains irreducibly human. I protect that in every engagement.
Cross-domain thinking
I have worked in engineering, defence, hospitality, research, education, and marketing. I do not see these as separate careers. I see them as a single training in how complex systems work — and how to change them.
Honest over impressive
I will tell you when something will not work. I will tell you if I am not the right fit. The trust that comes from honesty is worth more to me than any single engagement.
Always learning
I left a successful career to move to the UK at 40 and do another MSc. Not because I had to — because the thirst for understanding does not stop. That instinct shapes everything I do for clients.
Published 2026
The Last Human Skill:
Strategic Intuition in the Agentic Age
Written during my time in the UK, this book is the product of everything I have observed across a 20-year career in high-stakes, complex environments. The thesis is simple: in a world where AI handles execution at scale, the only remaining competitive advantage is irreducibly human judgment.
It is a book for marketers, leaders, and professionals who sense that something important is being lost — and want a framework for protecting it.
Read on Amazon →"In a world of infinite calculation, the only remaining scarcity is Human Judgment."
— The Last Human Skill, Preface
Let's work
together.
Open to consultancy engagements and full-time senior marketing roles — including visa-sponsored positions in the UK.