Free Tool · Facebook Ads Budget Planner
Plan your Facebook ad budget
before you spend a penny.
Enter your goal, industry benchmarks, and target cost per result. Get a recommended monthly budget, a full-funnel split, a 4-week launch schedule, and a projected funnel from impressions to conversions.
Your campaign goals
The number of qualified leads your sales team can handle.
Industry average: B2B $50–200, B2C $10–50. Be realistic.
$
What % of ad clicks become leads? Average: 2–5%.
%
Affects CPM and CTR benchmarks.
Recommended daily budget
Est. monthly impressions
Est. monthly clicks
Est. monthly results
Funnel Stage
Volume
Rate
Cost
Impressions
—
Clicks
Leads / Sales
Recommended budget split by funnel stage
Phase
Weekly Budget
Focus
Goal
Week 1–2
Learning Phase
Exit learning, gather data
Week 3
Optimisation
Cut losers, double winners
Week 4+
Scale
Increase budget on proven campaigns
Strategic advice
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