Free Tool · CAC Tracker
Know your true cost
of acquiring a customer.
Track Customer Acquisition Cost by channel, calculate your LTV:CAC ratio, see your payback period, and find out which channels are actually worth your budget — and which ones are quietly bleeding money.
Step 1 — Enter your marketing channels
Step 2 — Customer lifetime value
Your typical transaction size.
How many times a customer buys per year.
How many years a customer stays with you.
Calculated LTV
$—
LTV:CAC Ratio (overall)
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Total monthly marketing spend
Total new customers this month
Blended CAC across all channels
Customer Lifetime Value
Payback period — how long to recover your CAC
Best channel payback period
Blended payback period
Monthly LTV per customer
Strategic assessment
CAC too high? Let's fix it.
A strategy audit identifies exactly which channels are worth scaling and which are bleeding your budget — starting at £300.