Work through the business listings that matter most for local search, and keep your name, address and phone number consistent everywhere.
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Why citations matter
A citation is any online mention of your business name, address and phone number (NAP). Consistent listings help search engines trust your details, and many people find local businesses through maps, apps and review sites rather than search alone.
Start with these
| Listing | Why |
|---|---|
| Google Business Profile | Google Maps and the local pack in search |
| Apple Business Connect | Apple Maps, Siri and iPhone searches |
| Bing Places | Bing, Copilot and some Windows maps |
| Facebook page | Reviews, hours and messages |
| Yell (UK) or Yelp (US) | Major directories and review sites |
NAP consistency tips
- Use the same business name everywhere, without extra keywords.
- Format the address the same way, including unit numbers.
- Use one main phone number, ideally a local one.
- Update every listing when you move or change number.
- Fix duplicates rather than creating new listings.
Frequently asked questions
What is a citation in local SEO?
An online listing or mention of your business name, address and phone number.
How many citations do I need?
There’s no magic number. Accurate listings on the main platforms and sites in your industry matter most.
Should I pay for directory listings?
Usually not. Free listings on major platforms cover most of the benefit.
Are my ticks saved?
Yes, in this browser only.
Sources
- Google Business Profile Help: Guidelines for representing your business
- Apple Business Connect
- Bing Places for Business
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