Cookies are small files a website stores in your browser. This page lists the types used on Free Online Tools and how to control them. Last updated 5 November 2026.
Types of cookies used
| Type | Set by | Purpose |
|---|---|---|
| Strictly necessary | This site | Basic operation, security and remembering your cookie choice. |
| Analytics | Google Analytics (_ga, _ga_*) |
Counting visits and understanding which pages are used. |
| Advertising | Google AdSense and its partners | Showing ads, limiting how often you see them and measuring their performance. Personalised ads only with your consent where required. |
Ahrefs Web Analytics is cookieless and doesn’t store cookies in your browser.
Managing cookies
- Use the cookie banner to accept or reject non-essential cookies. You can reopen it from the link at the bottom of any page once it’s live.
- Change your browser settings to block or delete cookies. Blocking all cookies may stop some features from working.
- Turn off personalised Google ads in Ads Settings.
For more on how data is handled, see the privacy policy.