Clean links before you share them by removing UTM tags and click IDs, while keeping the parts of the address the page needs.
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Example
| Before | After |
|---|---|
| example.com/shoes/?utm_source=newsletter&utm_medium=email&colour=red | example.com/shoes/?colour=red |
| example.com/article?fbclid=IwAR0abc123 | example.com/article |
What gets removed
| Parameter | Added by |
|---|---|
| utm_source, utm_medium, utm_campaign… | Marketing campaigns (Google Analytics) |
| gclid, gbraid, wbraid, dclid | Google Ads |
| fbclid | Facebook and Instagram |
| msclkid | Microsoft Ads |
| ttclid | TikTok |
| twclid | X (Twitter) |
| li_fat_id | |
| mc_cid, mc_eid | Mailchimp |
| _hsenc, _hsmi | HubSpot |
Why clean links?
- Shorter, tidier links look more trustworthy.
- You avoid passing your own click IDs on to others.
- Your shares don’t distort someone else’s campaign data.
If you run campaigns yourself, use the UTM builder to add your own tags.
Frequently asked questions
Will the link still work?
Yes. Tracking parameters aren’t needed to load the page, and other parameters like size or colour are kept.
What is fbclid?
A click ID Facebook adds to outgoing links so advertisers can measure clicks.
Can I clean many links at once?
Yes, paste one per line.
Are my links sent anywhere?
No, they’re cleaned in your browser.
Sources
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