Keyword density is the share of words on a page taken up by a keyword or phrase. Paste your text to see the most repeated words and two- and three-word phrases, and how often your target keyword appears. There’s no perfect percentage; the tool helps you spot repetition that reads as unnatural.
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How to use the keyword density checker
- Paste your article, product description or landing page copy into the box.
- Optionally type the keyword you’re targeting to see how many times it’s used and its density.
- Keep Ignore common words ticked to hide words like “the” and “and” from the single-word list.
- Read the top phrases. If one phrase dominates, rewrite some uses with synonyms or related terms.
How keyword density is calculated
Density = (number of times the phrase appears × number of words in the phrase) ÷ total words × 100.
So in a 1,000-word article that uses “keyword density” 8 times, the density is 8 × 2 ÷ 1,000 × 100 = 1.6%.
What a good result looks like
Google has said for years that there’s no ideal keyword density. Modern search understands synonyms and topics, so repeating an exact phrase doesn’t help and stuffing it can count as spam.
Use the checker as an editing aid instead:
- Make sure the keyword appears where it matters: the title, the first paragraph, at least one heading and the URL.
- Look at the two- and three-word phrases. They show the topics you’re actually covering, and gaps you could fill.
- If a phrase passes about 3%, read the text aloud. It probably sounds repetitive.
Example: a 600-word product page uses “running shoes” 24 times. That’s a density of 8% (24 × 2 ÷ 600), and it reads like it was written for a search engine. Cutting the exact phrase to 5 uses (about 1.7%) and using words people actually compare, such as cushioning, drop, fit and road or trail, makes the page easier to read and covers more of what searchers type.
Frequently asked questions
What is a good keyword density for SEO?
There isn’t one. Write naturally, use the keyword in the title, first paragraph and a heading, and cover related topics. Most well-written pages end up between about 0.5% and 2.5% for their main phrase.
Is keyword stuffing penalised?
Yes. Keyword stuffing is listed in Google’s spam policies and can cause a page to rank lower or not at all.
Does the checker work in other languages?
Yes. It counts words in any language that separates words with spaces, including Urdu, Arabic and Hindi. The common-word filter only removes English words.
Is my text stored?
No. The text stays in your browser and isn’t sent anywhere.
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