Diagnosis · Strategy · 90-Day Roadmap
Before you fix tactics,
you need to understand
the real problem.
Most marketing problems are not channel problems. They are clarity problems. The wrong audience, the wrong positioning, the wrong priority — and no amount of ad spend or SEO fixes them.
A strategy audit cuts through the noise. I diagnose where you are, benchmark you against competitors, identify the gaps, and build a 90-day roadmap that tells you exactly what to do — and in what order.
What you walk away with
Clarity. Direction. A plan you can act on.
A clear picture of where you are
Honest assessment of your current marketing — what is working, what isn't, and what is being ignored.
Competitor intelligence
What your top competitors are doing, where they are vulnerable, and where the gaps are that you can exploit.
A prioritised 90-day roadmap
Not a list of recommendations. A sequenced action plan with priorities, owners, and expected outcomes.
A KPI framework
The metrics that matter for your specific situation — so you know whether the strategy is working.
What's included
Six components.
One coherent strategy.
A strategy audit is not a report you read once and file away. It is a working document that drives every decision for the next 90 days.
01
Current State Assessment
Full review of your existing marketing activity — channels, spend, performance, messaging, and audience targeting. An honest picture of what is actually happening versus what you think is happening.
02
Audience & Market Analysis
Who your best customers actually are, what they care about, where they spend their time online, and how to reach them more efficiently than you are doing now.
03
Competitor Benchmarking
Analysis of your top 3–5 competitors — their positioning, channels, messaging, and apparent strategy. Where they are strong, where they are weak, and where you can differentiate.
04
Gap & Opportunity Analysis
The specific gaps between where you are and where you could be — ranked by impact and effort. The opportunities that nobody in your market is exploiting yet.
05
90-Day Roadmap
A sequenced action plan — not a wishlist. Month 1 is foundations. Month 2 is build. Month 3 is scale. Every action has an owner, a timeline, and a measurable outcome.
06
KPI Framework & Success Metrics
The specific metrics you should be tracking for your situation — with baseline benchmarks and targets for the 90-day period. No vanity metrics. Only numbers tied to business outcomes.
Strategic thinking at the highest level
Auditing a world-class
marketing strategy.
As part of my MSc at Robert Gordon University, I conducted a rigorous critical audit of Patagonia's global marketing strategy — one of the most distinctive and purpose-driven brands in the world.
Evaluating a brand operating at that level — across brand positioning, multi-channel content strategy, audience and community analysis, and strategic gap identification — demonstrates the same analytical depth I bring to every client engagement.
If I can identify what Patagonia is getting wrong, I can identify what your competitors are getting wrong — and show you how to exploit it.
Project — MSc Digital Marketing
Patagonia Global Strategy Audit
Packages
Three ways to
work together
From a focused one-off audit to a full ongoing strategic partnership — choose the level that fits your situation.
Audit
Diagnostic only. I analyse your current position and hand you a clear picture of where you stand.
What's included
- ✓Current state marketing assessment
- ✓Competitor benchmarking (3 competitors)
- ✓Gap & opportunity analysis
- ✓Channel performance review
- ✓Prioritised findings report
- ✓60-minute results walkthrough
Most Popular
Strategy
Full audit plus a 90-day roadmap. Walk away knowing exactly what to do and in what order.
Everything in Audit, plus
- ✓Full audience & market analysis
- ✓Competitor benchmarking (5 competitors)
- ✓90-day sequenced roadmap
- ✓KPI framework & success metrics
- ✓Channel priority recommendations
- ✓Budget allocation guidance
- ✓30 days post-delivery support
Partner
Monthly strategic partnership. Ongoing direction, review, and course correction as you execute.
Everything in Strategy, plus
- ✓Monthly strategy reviews
- ✓Ongoing competitor monitoring
- ✓Rolling 90-day roadmap updates
- ✓Performance vs KPI tracking
- ✓Direct Slack or email access
- ✓Quarterly strategic deep-dive
Strategy audits are also available as a standalone first step before committing to any other service. Book a free discovery call to discuss your situation.
Who this is for
For businesses that know
something isn't working.
A strategy audit is the right starting point if you are not sure which channel to invest in next — or why your current efforts aren't producing the results you expected.
Businesses spending on marketing with no clear ROI
You are investing in ads, content, or SEO — but you cannot point to clear evidence that it is working. A strategy audit tells you why and what to do instead.
Founders entering a new market or channel
Before investing in a new channel — paid social, SEO, or a new platform — a strategy audit ensures you enter with the right positioning and priority, not guesswork.
Organisations preparing for a growth push
Before scaling spend, a clear strategy document ensures every pound goes to the highest-leverage activity — not spread across everything and wasted on everything.
How it works
From first call to
a clear 90-day plan.
Discovery Call
Free 30 minutes. I ask about your business, your goals, your current marketing, and what you have already tried. No agenda — just the right questions.
Research & Analysis
Deep dive into your current marketing performance, audience, competitors, and market position. I work independently — no lengthy briefing documents required from you.
Strategy Document
A clear, written strategy document — not a slide deck full of generic frameworks. Findings, recommendations, and a sequenced 90-day roadmap you can act on immediately.
Walkthrough & Handover
A 90-minute session walking through every finding and recommendation. Questions answered, priorities confirmed, and a clear plan agreed for the next 90 days.
Not sure where
to start?
A strategy audit is often the right first step — before committing to any channel or campaign. Book a free discovery call to find out.