Technical SEO · On-Page · Link Building · Content
Traffic that keeps
coming — even when
the ads stop.
Paid ads stop the moment you stop paying for them. Organic search compounds. Every page you optimise, every link you earn, every piece of content you publish builds an asset that keeps working long after the work is done.
I build SEO strategies from the technical foundations up — so your site earns rankings that are stable, defensible, and genuinely valuable to your business.
The three pillars of SEO
All three matter. Most agencies only fix one.
Technical SEO
Site speed, crawlability, indexation, schema markup, Core Web Vitals — the foundations that let Google find and trust your site.
On-Page SEO
Keyword strategy, page optimisation, content structure, internal linking — making every page as relevant as possible for its target terms.
Off-Page & Link Building
Earning high-quality backlinks that build domain authority and signal trust to Google — the hardest pillar and the most impactful.
Content Strategy
Keyword-led content that targets high-intent, low-competition terms — building topical authority over time.
What's included
Every layer of SEO.
Built to last.
SEO is not a one-off task. It is an ongoing investment across four interconnected disciplines — and I cover all of them.
01
Technical SEO Audit & Fix
Full crawl and technical audit — site speed, Core Web Vitals, indexation issues, broken links, duplicate content, schema markup, and mobile usability. Prioritised fix list with implementation support.
02
Keyword Research & Strategy
Deep keyword research mapped to your business — identifying high-intent, achievable opportunities your competitors have missed. Keyword gap analysis and priority matrix.
03
On-Page Optimisation
Title tags, meta descriptions, heading structure, internal linking, content optimisation, and image alt text — every on-page signal aligned to your target keywords.
04
Content Strategy & Creation
A keyword-led content plan targeting the topics your audience is searching for. Blog posts, landing pages, and category pages written to rank and convert — not just fill space.
05
Link Building
Targeted outreach to earn high-quality, relevant backlinks that build domain authority. No link farms, no spam — only links that Google values and your reputation can stand behind.
06
Tracking, Reporting & Analysis
Google Search Console setup and monitoring, rank tracking for target keywords, organic traffic analysis, and monthly reporting tied to business outcomes — not just keyword positions.
Why organic matters
The channel that
compounds over time.
Every business that depends entirely on paid traffic has a fragile growth model. Ad costs rise. Platforms change their algorithms. Budgets get cut. Organic search is the only acquisition channel that gets cheaper and more valuable over time.
A page that ranks on page 1 today will still be sending traffic in 12 months — without additional spend. A link earned today strengthens every future page on your site. A content strategy executed consistently builds topical authority that compounds year on year.
I have seen this first-hand — building a Shopify store from zero domain authority to page 1 of Google in under 3 months, with no paid traffic. The reason it worked was building the technical foundations correctly from day one — not treating SEO as an afterthought once the store was live.
That is the approach I bring to every SEO engagement: foundations first, then authority, then content — in the right order.
Real Result
<3
months to page 1 of Google from zero
Customised gift products store. Client identity withheld. Full methodology available on request.
Packages
Three ways to
work together
SEO is a long-term investment. Choose the level of engagement that matches your timeline and ambition.
Audit
One-off technical and on-page audit. Find exactly what is holding your rankings back.
What's included
- ✓Full technical SEO audit
- ✓On-page analysis across key pages
- ✓Keyword gap analysis
- ✓Backlink profile review
- ✓Competitor benchmarking
- ✓Prioritised recommendations report
- ✓60-minute results walkthrough
Most Popular
Strategy
Full SEO strategy — technical fixes, keyword plan, content framework, and link building roadmap.
Everything in Audit, plus
- ✓Technical fixes implemented
- ✓Full keyword research & mapping
- ✓On-page optimisation across site
- ✓Content strategy & calendar
- ✓Link building outreach plan
- ✓Google Search Console setup
- ✓30 days post-delivery support
Partner
Monthly retainer. Ongoing SEO management, content, link building, and reporting.
Everything in Strategy, plus
- ✓Monthly content production
- ✓Ongoing link building
- ✓Technical monitoring & fixes
- ✓Monthly rank tracking report
- ✓Competitor tracking
- ✓Direct Slack or email access
- ✓Quarterly strategy review
SEO results take time — typically 3–6 months to see meaningful movement. Book a free call to discuss realistic timelines for your situation.
How it works
From audit to
organic growth.
Discovery Call
Free 30 minutes. I review your site, your current rankings, your competitors, and your goals — and tell you honestly what is achievable in your timeline.
Technical Audit
Full technical crawl, keyword analysis, and backlink profile review. A prioritised report that tells you exactly what to fix first and why.
Implement & Optimise
Technical fixes, on-page optimisation, and content strategy executed in priority order. Link building outreach begins once foundations are solid.
Track & Report
Monthly rank tracking, organic traffic analysis, and honest reporting. What moved, what didn't, and what the next 90 days look like.
Ready to build traffic
that doesn't stop?
Book a free 30-minute discovery call. I'll review your site and tell you where the biggest organic opportunities are.