Google · Facebook · Instagram
Paid social that
builds revenue,
not just reach.
Most e-commerce stores running Facebook and Instagram ads are leaving money on the table — not because they're spending too little, but because their campaigns aren't built to convert. I fix that.
From audience architecture to creative strategy, I build paid social systems that compound over time — where every test makes the next campaign smarter.
Client Result
28%
improvement in ROAS within 60 days
Client identity withheld. Full methodology available on request during a discovery call.
What's included
Six capabilities.
One cohesive system.
Every paid social engagement covers all six areas — because fixing one without the others never produces lasting results.
01
Campaign Setup & Structure
Full account architecture built for scale — proper campaign objectives, ad set structure, budget allocation, and naming conventions that make optimisation straightforward.
02
Audience Research & Segmentation
Deep audience analysis — interest stacking, behavioural targeting, custom audiences from your data, and lookalike audiences built from your highest-value customers.
03
Creative Strategy & Ad Copy
Messaging frameworks that speak to your audience at each funnel stage. Hook writing, body copy, and CTA structures tested against each other systematically.
04
A/B Testing & Optimisation
A structured testing framework — not random experiments. Every variable tested has a hypothesis, a sample size, and a decision rule. No wasted spend on inconclusive tests.
05
Retargeting & Lookalike Audiences
Full-funnel retargeting sequences for website visitors, video viewers, and past purchasers — combined with lookalike audiences that find new customers who behave like your best existing ones.
06
Reporting & Analytics
Clear, honest reporting tied to the metrics that matter — ROAS, CPA, revenue, and LTV. No vanity metric dashboards. Just the numbers you need to make decisions.
Who this is for
Built for e-commerce
store owners.
This service is specifically designed for product-based businesses selling online — where paid social is a core acquisition channel, not an experiment.
-
✓
Shopify & WooCommerce stores
Running ads but not seeing the ROAS you need to scale confidently. You know the product works — you need the campaigns to match.
-
✓
Stores spending £500–£10k/month on ads
At this level, the difference between a well-structured account and a poorly structured one is significant. Small improvements in efficiency compound fast.
-
✓
Businesses with a product margin to work with
Paid social requires a viable unit economics model. If the numbers can work, I will find the configuration that makes them work.
-
✓
Founders who want to understand, not just delegate
I explain every decision. You will always know why a change was made and what we expected it to achieve.
Honest caveat
Paid social is not magic. If your product, price point, or website are the problem, better campaigns will not fix them. Part of my job is to tell you honestly if that's the case — before you spend another penny on ads.
I only take on clients where I believe I can genuinely move the needle. A free discovery call is how we both find out if that's the case.
Platforms covered
Packages
Three ways to
work together
Choose the level of involvement that fits your stage. Every package includes direct access to me — no juniors, no hand-offs.
Audit
One-off diagnostic. I review everything and hand you a prioritised plan to fix it.
What's included
- ✓Full Meta Ads account audit
- ✓Audience & targeting review
- ✓Creative & copy assessment
- ✓Budget allocation analysis
- ✓Prioritised recommendations report
- ✓60-minute results walkthrough
Most Popular
Strategy
Full campaign build and launch. I set everything up and hand you a running system.
Everything in Audit, plus
- ✓Full campaign build & launch
- ✓Audience research & segmentation
- ✓Creative strategy & ad copy
- ✓A/B testing framework setup
- ✓Retargeting sequences built
- ✓30 days post-launch support
- ✓Reporting dashboard setup
Partner
Monthly retainer. Ongoing management, optimisation, and reporting.
Everything in Strategy, plus
- ✓Ongoing campaign management
- ✓Weekly performance check-ins
- ✓Monthly strategy reviews
- ✓Continuous A/B testing
- ✓Direct Slack or email access
- ✓Quarterly growth roadmap
All packages are tailored to your situation. Final pricing depends on account complexity and ad spend. Book a free discovery call if you are unsure which is right for you.
How it works
From first call
to live campaigns.
Discovery Call
Free 30-minute call. I ask about your business, your current ads, your goals, and your budget — before recommending anything.
Audit & Strategy
I review your existing account (or start fresh) and build a strategy document with audience architecture, campaign structure, and creative direction.
Build & Launch
Campaigns built to spec, reviewed with you before going live. Every targeting decision explained. Every creative justified.
Optimise & Report
Regular performance reviews, ongoing A/B tests, and honest reporting. What's working, what isn't, and what we're doing about it.
Ready to make your
ad spend work harder?
Book a free 30-minute discovery call. No pitch — just an honest conversation about your campaigns.