Search · Shopping · Performance Max · Display
Show up when
your customers are
ready to buy.
Facebook interrupts people. Google catches them at the exact moment they are searching for what you sell. That intent is the most valuable real estate in digital advertising — and most businesses waste it with poorly structured campaigns and broad match keywords.
I build Google Ads accounts that capture high-intent traffic efficiently — with the right campaign types, the right keywords, and the right bidding strategy for your stage and budget.
Campaign types covered
Every Google Ads format — applied correctly.
Search Campaigns
High-intent keyword targeting for buyers actively searching for your product or service.
Shopping Campaigns
Product feed optimisation and Shopping structure for e-commerce stores.
Performance Max
AI-driven campaigns managed strategically — with the right asset groups and signals to avoid wasted spend.
Display & Remarketing
Brand awareness and retargeting across the Google Display Network to stay in front of past visitors.
What's included
Everything your account
needs to perform.
Google Ads rewards accounts that are built correctly from the start. These are the six areas I cover in every engagement.
01
Keyword Research & Strategy
Deep keyword research across intent levels — navigational, informational, and transactional. Negative keyword lists built from day one to stop wasting budget on irrelevant searches.
02
Campaign Structure & Architecture
Tightly themed ad groups, proper match type strategy, and campaign segmentation that gives Google's algorithm the right signals without losing control of your spend.
03
Ad Copy & Asset Creation
Responsive Search Ads written to maximise Quality Score — with headlines and descriptions tested systematically. Ad extensions set up to increase click-through rate.
04
Bidding Strategy & Budget Management
The right bidding strategy for your objective and account maturity — manual CPC to build data, automated bidding when signals are strong enough to trust it.
05
Quality Score Optimisation
Higher Quality Scores mean lower CPCs and better ad positions. I audit ad relevance, expected CTR, and landing page experience — and fix each systematically.
06
Conversion Tracking & Reporting
Proper conversion tracking set up via Google Tag Manager. Attribution reviewed and understood. Reporting focused on cost per conversion, not click-through rate.
Why it matters
Intent is the most
valuable signal in advertising.
When someone types a search query into Google, they are telling you exactly what they want. That moment of declared intent is the highest-value opportunity in paid advertising — and most accounts waste it.
Broad match keywords pulling in irrelevant traffic. Ad groups with too many themes. Automated bidding applied before the account has enough conversion data. Smart campaigns that hand control to Google before earning it.
I have audited accounts spending thousands per month where 30–40% of the budget was going to searches that could never convert. Fixing that — before touching anything else — is often the fastest win available.
The goal is not more clicks. It is the right clicks, at the right cost, converting at a rate that makes the economics work for your business.
7+
Years managing live Google Ads accounts
28%
Average ROAS improvement across paid ad clients
22%
Average reduction in cost per acquisition
Packages
Three ways to
work together
From a one-off account audit to full ongoing management — choose the level that fits your situation.
Audit
One-off account review. I find what's wasting your budget and tell you exactly how to fix it.
What's included
- ✓Full Google Ads account audit
- ✓Keyword & search term analysis
- ✓Quality Score review
- ✓Bidding strategy assessment
- ✓Conversion tracking check
- ✓Prioritised recommendations report
- ✓60-minute results walkthrough
Most Popular
Strategy
Full account build or rebuild. I restructure everything and launch campaigns built to convert.
Everything in Audit, plus
- ✓Full account restructure or build
- ✓Keyword research & negative lists
- ✓Ad copy written & tested
- ✓Bidding strategy implementation
- ✓Conversion tracking setup
- ✓Shopping / PMax setup if applicable
- ✓30 days post-launch support
Partner
Monthly retainer. Ongoing management, optimisation, and honest reporting.
Everything in Strategy, plus
- ✓Ongoing campaign management
- ✓Weekly search term reviews
- ✓Monthly strategy & budget reviews
- ✓Continuous ad copy testing
- ✓Direct Slack or email access
- ✓Quarterly growth roadmap
Pricing depends on account complexity, number of campaigns, and monthly ad spend. Book a free discovery call to get a tailored quote.
How it works
From audit to
optimised campaigns.
Discovery Call
Free 30-minute call. I review your current account (or discuss starting fresh), understand your goals, and assess whether Google Ads is the right channel for your budget.
Audit & Strategy
Full account audit or strategy build. Keyword research, campaign structure, bidding strategy, and ad copy framework — all documented and reviewed with you before anything goes live.
Build & Launch
Campaigns built in your account. Conversion tracking verified. Everything reviewed together before launch — no surprises, no unexplained decisions.
Optimise & Report
Regular search term pruning, bid adjustments, ad copy tests, and Quality Score improvements. Honest reporting on what the numbers actually mean for your business.
Stop paying for clicks
that never convert.
Book a free 30-minute discovery call. I'll tell you honestly what's wrong and what it would take to fix it.