Shopify · WooCommerce · eBay · Etsy
More than traffic.
A store built
to convert and retain.
Most e-commerce stores have a traffic problem on the surface and a conversion problem underneath. Getting more visitors to a store that doesn't convert just means spending more money to lose more efficiently.
I build full-funnel e-commerce strategies — from store structure and product positioning to paid acquisition, SEO, and retention — so every channel works together rather than in isolation.
Platforms covered
Built from scratch or scaled from existing.
Shopify
Store build, theme optimisation, app stack, and full marketing integration.
WooCommerce
WordPress-based stores with SEO advantage — setup, optimisation, and growth.
eBay
Listing optimisation, store design, and sales strategy for marketplace sellers.
Etsy
SEO-driven listing strategy and Etsy Ads for handmade and niche product sellers.
What's included
Full-funnel coverage.
From first click to repeat purchase.
E-commerce growth is not one thing. It is a system of interconnected parts — and I cover all of them.
01
Store Audit & Conversion Optimisation
Full review of your store — product pages, checkout flow, navigation, speed, and trust signals. Identify the friction points costing you sales before spending on traffic.
02
Product & Pricing Strategy
Hero product identification, bundle strategy, upsell architecture, and pricing positioning — the commercial fundamentals that determine whether paid traffic can ever be profitable.
03
Paid Acquisition — Meta & Google
Campaign build and management across Facebook Ads and Google Shopping — focused on the top 20% of SKUs driving 80% of revenue, not spread thin across everything.
04
SEO & Organic Traffic
On-page SEO for product and category pages, technical foundations, and content strategy — building a channel that does not stop when you stop paying for ads.
05
Retargeting & Abandoned Cart Recovery
Sequences for cart abandoners, product viewers, and past purchasers — recovering revenue that is already within reach but not yet captured.
06
Analytics, Attribution & Reporting
Proper tracking setup, product-level performance analysis, and reporting that tells you which channels and SKUs are actually driving profitable revenue.
Client result
Shopify store to
page 1 of Google
in under 3 months.
A customised gift products store needed to be built from the ground up — zero domain authority, no traffic, competing against established brands already dominating the first page of Google.
The difference was building with SEO as a foundation, not an afterthought. Clean URL structure, schema markup, optimised page speed, and a keyword-led content strategy from day one meant the site earned rankings that typically take over a year to achieve.
Within 3 months, the store ranked on page 1 for its target keywords — without a single paid ad driving organic traffic.
<3
Months to reach page 1 of Google
£0
Paid ad spend to achieve organic rankings
Built
From scratch — zero existing domain authority
Niche
Customised gift products — competitive category
Client identity withheld. Full details available on request during a discovery call.
Packages
Three ways to
work together
From a focused store audit to full ongoing growth management — every package gives you direct access to me.
Audit
One-off store and marketing audit. Find exactly what is holding your growth back.
What's included
- ✓Full store conversion audit
- ✓Traffic & channel analysis
- ✓Product & pricing review
- ✓SEO foundations check
- ✓Competitor benchmarking
- ✓Prioritised growth recommendations
- ✓60-minute results walkthrough
Most Popular
Strategy
Full growth strategy build — store, acquisition, SEO, and retention working as one system.
Everything in Audit, plus
- ✓Full growth strategy document
- ✓Paid acquisition setup (Meta & Google)
- ✓SEO foundations implemented
- ✓Retargeting & cart recovery built
- ✓Analytics & attribution setup
- ✓30 days post-launch support
Partner
Monthly retainer. Ongoing management across all channels with regular reporting.
Everything in Strategy, plus
- ✓Ongoing paid campaign management
- ✓Monthly SEO content & optimisation
- ✓Weekly performance check-ins
- ✓Product & SKU performance reviews
- ✓Direct Slack or email access
- ✓Quarterly growth roadmap
Pricing depends on store complexity, number of SKUs, and active channels. Book a free discovery call for a tailored proposal.
How it works
From first call to
a growing store.
Discovery Call
Free 30 minutes. I ask about your store, your current performance, your best-selling products, and your growth targets — before recommending anything.
Audit & Strategy
Full store and marketing audit. A growth strategy document covering which channels to prioritise, which SKUs to focus on, and what to fix first.
Build & Launch
Campaigns built, SEO implemented, retargeting sequences created. Everything reviewed with you before going live — no unexplained changes to your account.
Optimise & Scale
Data-led optimisation across all channels. Double down on what works, cut what doesn't. Regular reporting tied to revenue and profitability — not vanity metrics.
Ready to build a store
that grows consistently?
Book a free 30-minute discovery call. I'll review your store and tell you honestly where the biggest opportunities are.