AI Strategy · Tool Integration · Human-Led Direction
AI handles execution.
You need to own
the direction.
Every marketer has access to the same AI tools. The ones who will win are not the ones who use AI the most — they are the ones who use it most intelligently. That means knowing which decisions to delegate, which to protect, and how to build a system where machines amplify human strategy rather than replace it.
I wrote a book on this. Now I help businesses implement it — building AI-integrated marketing systems that are faster, leaner, and more distinctly human than anything a fully automated stack can produce.
The AI marketing reality check
What AI can do — and what it cannot replace.
AI can do: Write first drafts, generate variations, optimise bids, analyse data, schedule content, A/B test at scale.
AI cannot do: Set the right objective, read the room, make the creative leap, decide what not to say, or own the consequences.
The opportunity: Businesses that use AI for execution while protecting human judgment at the strategy level will outperform those doing either entirely.
The risk: Handing too much to AI without a strategic framework produces fast, cheap, and completely generic output — indistinguishable from every competitor doing the same.
What's included
Six ways I help you
navigate the AI shift.
This is not a course on how to use ChatGPT. It is a strategic service for businesses that want to integrate AI intelligently — without losing what makes them distinctive.
01
AI Marketing Audit
Full review of how AI is currently being used across your marketing — what is helping, what is creating risk, and where the biggest untapped opportunities are. The honest starting point.
02
Tool Stack Design
Identifying the right AI tools for your specific situation — not the most talked-about ones, but the ones that solve your actual problems. Build a stack that integrates cleanly and doesn't duplicate effort.
03
Human-AI Workflow Design
Mapping exactly which tasks should be delegated to AI, which require human oversight, and which should remain entirely human. The Director Framework from The Last Human Skill — applied to your operation.
04
Prompt Strategy & Systems
Building a prompt library and system that produces consistent, on-brand output — not one-off experiments. AI output is only as good as the instructions it receives. I build the instructions.
05
Content & Campaign Integration
Integrating AI into your content production, ad creative, and campaign workflows without creating algorithmic blandness — keeping your brand voice distinctive in a world where every competitor is using the same tools.
06
AI Readiness Roadmap
A 90-day plan for integrating AI across your marketing function — sequenced correctly so foundations come first, automation follows, and human strategic oversight is built in from the start.
Grounded in original research
This service is built on
The Last Human Skill.
In 2026 I published a book on strategic intuition in the age of agentic AI. The central argument: as AI takes over execution, the only remaining competitive advantage is irreducibly human judgment — the ability to set direction, make creative leaps, and own decisions under uncertainty.
The frameworks in that book — the Director Framework, the Red Zone system, the Final 5% Rule — are the same frameworks I apply in this service. You are not getting a consultant who read a few AI newsletters. You are getting someone who thought deeply enough about this problem to write the book on it.
Read the Book on Amazon →From The Last Human Skill
"The question is not whether to use AI. The question is whether you are using it in a way that makes you more distinctively human — or less."
— The Last Human Skill, Chapter 3
Who this is for
For businesses navigating
the AI transition.
This service is for organisations that sense the shift happening — and want to get ahead of it rather than react to it.
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✓
Marketing teams adopting AI tools for the first time
You are experimenting with AI but lack a strategic framework for deciding what to use, when, and how — without losing control of your brand voice and quality.
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✓
Founders feeling pressure to "use AI" without knowing how
Everyone is telling you AI will transform your marketing. Nobody is telling you which decisions to keep human. That is exactly what this service addresses.
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✓
Businesses whose content is starting to sound generic
You have adopted AI for content creation and now everything sounds the same — indistinguishable from competitors using the same tools with the same prompts.
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✓
Agencies building AI-integrated service offerings
You need a strategic framework for how to position AI within your client work — what to automate, what to protect, and how to articulate the value of human oversight.
An honest position
I am not anti-AI. I use it every day. I think it is one of the most significant shifts in the history of marketing — and I think most businesses are adopting it wrong.
The risk is not that AI makes marketers redundant. The risk is that everyone using the same tools with the same prompts produces the same output — and distinctiveness disappears.
The businesses that will win are the ones that use AI to do more of the right things faster — while keeping a human strategist in the Director's chair.
Packages
Three ways to
work together
From a focused AI audit to a full ongoing AI strategy partnership — choose the level that fits your situation.
Audit
One-off diagnostic. I assess how AI is being used in your marketing and tell you exactly what to change.
What's included
- ✓Current AI usage audit
- ✓Tool stack review & recommendations
- ✓Human vs AI task mapping
- ✓Risk & opportunity assessment
- ✓Prioritised recommendations report
- ✓60-minute results walkthrough
Most Popular
Strategy
Full AI integration strategy — workflows, tool stack, prompt systems, and a 90-day implementation roadmap.
Everything in Audit, plus
- ✓Human-AI workflow design
- ✓Tool stack selection & setup
- ✓Prompt library & system build
- ✓Content & campaign integration
- ✓90-day AI readiness roadmap
- ✓Team briefing & handover session
- ✓30 days post-delivery support
Partner
Monthly retainer. Ongoing AI strategy direction, tool updates, and performance review.
Everything in Strategy, plus
- ✓Monthly AI strategy reviews
- ✓Tool & platform monitoring
- ✓Prompt library updates & refinement
- ✓New AI tool evaluation & briefing
- ✓Direct Slack or email access
- ✓Quarterly AI readiness deep-dive
AI strategy is often most effective when combined with a broader marketing audit. Book a free call to discuss the right starting point for your situation.
How it works
From first call to
an AI-ready marketing function.
Discovery Call
Free 30 minutes. I ask how AI is currently being used in your marketing, what the pain points are, and what a successful outcome looks like for your business.
Audit & Analysis
Full review of your current AI usage, tool stack, workflows, and output quality. An honest assessment of what is working, what is creating risk, and where the gaps are.
Strategy & Systems
Workflow design, tool recommendations, prompt library build, and a sequenced 90-day implementation roadmap. Everything documented clearly — not locked in my head.
Handover & Support
Team briefing session, full handover of all documents and systems, and 30 days of support while you implement. You own everything — I just build it with you.
Ready to use AI
more intelligently?
Book a free 30-minute discovery call. No pitch — just an honest conversation about where AI fits in your marketing.