Preview a Facebook or Instagram feed ad and see where your text will be cut off.
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Recommended text lengths (feed ads)
| Field | Recommended | What happens if longer |
|---|---|---|
| Primary text | 50 to 150 characters; about 125 show before See more | The rest is hidden behind See more |
| Headline | About 27 characters on Facebook Feed | Cut off on mobile |
| Description | About 25 to 30 characters | Often not shown at all |
Tips
- Put the offer or hook in the first 125 characters.
- Make the headline say the benefit, not the brand name.
- Use the description for a supporting detail like free delivery, as some placements hide it.
- Check the real preview in Ads Manager too, as Meta adapts ads to each placement.
Frequently asked questions
How long should Facebook ad text be?
Meta suggests 50 to 150 characters of primary text, and the feed shows about 125 before See more.
What's the headline limit?
The recommendation for Facebook Feed is about 27 characters. Longer headlines are accepted but get cut off.
Is my image uploaded?
No. The image stays on your device and is only used for the preview.
Sources
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