Score your headline for length, numbers, power words and reader focus, and get specific tips to make it stronger.
Loading the tool…
What makes a strong headline
| Factor | Why it helps |
|---|---|
| 6 to 12 words | Long enough to be specific, short enough to scan |
| Under 60 characters | Shows in full in Google search results |
| A number | Specific promises (“7 ways”) stand out |
| Reader focus | “You” and “your” make it personal |
| A clear benefit | Tell readers what they get |
| Power words | Words like simple, proven or mistakes add pull |
Headline formulas
- List: 7 Simple Ways to Cut Your Energy Bill
- How-to: How to Write a CV That Gets Interviews
- Question: Is a Cash ISA Still Worth It in 2026?
- Mistakes: 5 Mistakes That Slow Down Your Website
Don’t overdo it
Clickbait headlines may earn a click, but readers leave quickly if the page doesn’t deliver, and Google’s systems favour helpful, accurate titles. Make the headline honest first, catchy second.
Frequently asked questions
How long should a headline be?
About 6 to 12 words and under 60 characters for search results.
Do numbers really help?
Numbers make a promise specific and easy to scan, which often helps.
Is the score a prediction of clicks?
No, it’s a checklist-based guide. Real results depend on your audience and topic.
Is my headline stored?
No, it’s scored in your browser.
Sources
Last updated: