Work out the engagement rate of a TikTok video, or several videos, from likes, comments, shares and saves, by views and by followers.
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How TikTok engagement rate is calculated
Engagement rate by views = (likes + comments + shares + saves) ÷ views × 100.
Engagement rate by followers = average engagements per video ÷ followers × 100.
Because most TikTok views come from the For You feed rather than followers, the rate by views is the fairer way to compare videos and accounts. The rate by followers can go over 100% when a video goes viral.
Example
A video with 25,000 views, 900 likes, 60 comments, 45 shares and 95 saves has 1,100 engagements, an engagement rate of 4.4% by views.
What’s a good TikTok engagement rate?
Socialinsider’s analysis of millions of brand videos puts the average engagement rate by views at roughly 4%, with smaller accounts tending to score slightly higher. As a rough guide:
| Engagement rate by views | Rating |
|---|---|
| Under 2% | Below average |
| 2% to 4% | Around average |
| 4% to 8% | Above average |
| Over 8% | Excellent |
Creators often get higher rates than brands, and rates vary by niche, so compare yourself with similar accounts.
Frequently asked questions
What is a good engagement rate on TikTok?
Around 4% by views is about average for brand accounts. Above 8% is excellent.
Do saves count as engagement?
Yes. Saves are a strong signal on TikTok, so they’re included along with likes, comments and shares.
Should I use views or followers?
Views is fairer on TikTok, because many views come from people who don’t follow you.
How do I find my numbers?
Open the video, tap the three dots, then Analytics, or use TikTok Studio for account totals.
Sources
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