Paste your headlines and descriptions and enter your image counts to check a Performance Max asset group against Google’s requirements.
Loading the tool…
Performance Max text assets
| Asset | Length | Min | Recommended | Max |
|---|---|---|---|---|
| Headlines | 30 characters (one 15 or less) | 3 | 11+ | 15 |
| Long headlines | 90 characters | 1 | 2+ | 5 |
| Descriptions | 90 characters | 2 | 4+ | 5 |
| Business name | 25 characters | 1 | 1 | 1 |
Image and video assets
| Asset | Recommended size | Minimum size | Recommended count |
|---|---|---|---|
| Landscape image (1.91:1) | 1200 × 628 | 600 × 314 | 4+ (up to 20) |
| Square image (1:1) | 1200 × 1200 | 300 × 300 | 4+ (up to 20) |
| Portrait image (4:5) | 960 × 1200 | 480 × 600 | 2+ (up to 20) |
| Square logo (1:1) | 1200 × 1200 | 128 × 128 | 1 (up to 5) |
| Landscape logo (4:1) | 1200 × 300 | 512 × 128 | Optional (up to 5) |
| Videos (16:9, 1:1, 9:16) | At least 10 seconds | – | 1 of each (up to 15 each) |
Tips
- Upload your own videos in all three orientations, or Google may generate one from your images.
- Use a square logo; landscape logos with transparent backgrounds may show on white.
- Your business name must match your domain or verified business name, without promotional text.
Frequently asked questions
How many headlines does Performance Max need?
At least 3, up to 15, with 11 or more recommended. At least one must be 15 characters or less.
Are videos required?
No, but if you don’t add one, Google may create one automatically.
What image sizes does Performance Max use?
1200 × 628 landscape, 1200 × 1200 square and 960 × 1200 portrait.
What's the maximum image file size?
5 MB, as JPG or PNG.
Sources
Last updated: