Turn what you know about your customers into a one-page persona your whole team can use.
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What goes into a good persona
| Section | Ask yourself |
|---|---|
| Goals | What are they trying to achieve, at work or at home? |
| Pain points | What gets in the way or costs them time and money? |
| Objections | Why might they not buy from you? |
| Channels | Where do they look for information and advice? |
| Triggers | What happens that makes them start looking for a solution? |
Where to find the answers
- Talk to five to ten real customers and write down their exact words.
- Read your reviews, support emails and sales call notes.
- Look at which pages and searches bring people to your site.
- Most businesses need two or three personas, not ten.
Frequently asked questions
What is a marketing persona?
A short profile of a typical customer, based on research, that helps you choose what to say and where to say it.
How many personas do I need?
Start with one for your biggest group of customers, then add one or two more if their needs are very different.
Is my persona saved?
Yes, in this browser only, so you can come back to it. Nothing is uploaded.
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