Paste an email to spot the spam trigger words, ALL CAPS and pushy phrases that can hurt deliverability and put readers off.
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What it checks
| Check | Example |
|---|---|
| Urgency phrases | act now, last chance, urgent |
| Money claims | 100% free, earn money, risk-free |
| Too good to be true | guaranteed, you have been selected, winner |
| Pushy calls to action | click here, buy now, open immediately |
| Formatting | ALL CAPS words, !!!, exclamation marks in the subject |
| Link density | Lots of links for very little text |
What really decides the spam folder
Words alone rarely send an email to spam today. Gmail, Outlook and Yahoo mostly look at:
- Authentication: SPF, DKIM and DMARC set up for your domain.
- Sender reputation: your domain’s history and complaint rate.
- Engagement: whether people open, reply or delete without reading.
- Easy unsubscribe: bulk senders need one-click unsubscribe.
Even so, hype-heavy wording lowers trust and replies, so it’s worth fixing.
Frequently asked questions
Do spam words really matter?
Less than they used to. Authentication and reputation matter more, but heavy hype still hurts.
Is “free” a spam word?
Used once, it’s fine. Repeated, in capitals or with “100%”, it looks spammy.
Should I avoid exclamation marks?
Avoid them in subject lines and never use more than one in a row.
Is my email stored?
No, it’s checked in your browser.
Sources
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