Convert a list of keywords to broad, phrase or exact match format, or into negatives, ready to paste into Google Ads or Microsoft Ads.
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Match type formats
| Match type | Format | Matches |
|---|---|---|
| Broad | leather wallet | Searches related to the meaning |
| Phrase | “leather wallet” | Searches that include the meaning |
| Exact | [leather wallet] | Searches with the same meaning |
| Negative | -leather wallet | Used in Google Ads Editor to exclude searches |
Broad match modifier is gone
Google Ads retired broad match modifier (+leather +wallet) in 2021. Existing modifier keywords now behave like phrase match. This converter strips the + signs so you can choose a current match type.
Tips
- Start new campaigns with phrase and exact match, then test broad match with smart bidding.
- Keep each keyword in one ad group to avoid competing with yourself.
Frequently asked questions
What does the converter remove?
Existing quotes, brackets, leading minus signs and + modifiers, before applying the new format.
Is phrase match the same as before?
It now also covers what broad match modifier used to.
Can I make negative keywords?
Yes, choose Negative keywords to add a minus sign for Google Ads Editor.
Is my list stored?
No, it’s converted in your browser.
Sources
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