Answer eight short prompts and get a structured cover letter built around your strongest results. It follows the shape recruiters prefer: why this company, proof you can do the job, what you’d bring, all in under 300 words. Edit the result so it sounds like you.
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How to use it
- Find one specific reason you want this company, from their news, products or job advert.
- Pick your two strongest results with numbers that match what the advert asks for.
- Fill in the boxes, then copy the letter into your email or application and edit it in your own words.
The structure, and why it works
- Opening: the role, plus one specific reason for this employer. Generic praise (“a leading company”) is the most common thing recruiters skip.
- Proof: two results with numbers that match the job description.
- Contribution: what you’d do in the first months. It shows you’ve thought about the job, not just the title.
- Close: a short, confident sign-off.
Before and after
Generic: “I am a hard-working and passionate marketer who would be a great fit for your company.”
Specific: “In my current role I cut cost per sale by 22% in a year while scaling Meta spend to £15,000 a month. Your advert asks for someone to scale paid social profitably, which is exactly what I’ve been doing.”
The second version gives the reader evidence and links it to their need. Pair the letter with a matching CV from the CV builder.
Frequently asked questions
How long should a cover letter be?
Usually 250–400 words, under one page. Shorter is often better if every sentence is specific.
Should I address the hiring manager by name?
Yes, if you can find it on the advert, LinkedIn or the company site. Otherwise “Dear Hiring Manager” is fine.
Can I use the same cover letter for every job?
Keep the structure, but rewrite the opening and the proof for each role. Recruiters can spot a generic letter quickly.
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